Cookies
To improve the services provided, our website processes and stores cookies.
Cookies are small files that store information in the buyer's browser and are commonly used to differentiate individual users. However, based on this information, the user's identity cannot be identified. Cookies help, for example, with:
- the correct functionality of the e-shop, allowing the purchase process to be completed with minimal difficulty;
- remembering login details so they don’t need to be entered every time the e-shop is visited;
- understanding which pages and features are most frequently used by e-shop visitors, allowing us to tailor our offerings to buyers’ preferences;
- identifying which advertisements are most frequently viewed by e-shop visitors, to avoid showing the same ad repeatedly or showing ads for products that are of no interest to the user.
For more general information about cookies, see [here].
What cookies/services for processing personal data do we use?
Cookies used on our site can be divided by their duration into two basic types: Short-term "session cookies" that are only temporary and remain stored in your browser only until you close it, and long-term "persistent cookies," which stay stored on your device much longer or until manually deleted (the duration depends on the cookie settings and your browser settings).
According to their function, cookies can be divided into:
- Conversion cookies, which allow us to analyze the performance of different sales channels;
- Tracking cookies, which help analyze the performance of sales channels when combined with conversion cookies;
- Remarketing cookies, which we use to personalize ad content and correctly target ads;
- Analytical cookies, which help us improve user experience by understanding how users use our website;
- Essential cookies, which are crucial for the basic functionality of the website.
Some cookies may collect information that is subsequently used by third parties, directly supporting our advertising activities ("third-party cookies"). For example, information on products viewed by visitors on our website may be shown by an advertising agency to help tailor internet ads on websites you visit. However, this information does not identify you.
We use the following cookies on our website:
| Publisher/Cookie Name | Type | Duration |
|---|---|---|
| AdWords | Tracking, Remarketing | 90 days |
| Google Analytics | Analytical, Tracking | Persistent (6 months) |
| Heuréka | Tracking, Conversion | Persistent |
| Sklik | Tracking, Remarketing | 30 days - 540 days |
| Zboží | Tracking, Conversion | Persistent |
| SmartLook | Essential, Analytical | May vary |
| EcoMail | Essential, Analytical | May vary |
How to refuse the use of cookies
The use of cookies can be set up via your internet browser. Most browsers accept cookies automatically by default. You can refuse cookies or set your preferences for specific cookies via your web browser.
For information on browsers and how to set cookie preferences, visit these links:
An effective tool for managing cookies is also available on the website http://www.youronlinechoices.com/cz/.